About
When Slick Gorilla first approached us, they had already established a strong foothold in the UK and US markets, showcasing impressive growth rates and acquisition numbers. However, they were seeking a digital marketing partner to help propel them to the next level, by enhancing their efficiency metrics such as Return On Ad Spend (ROAS) and Cost Per Acquisition (CPA), as well as support the launch into new global markets.
Execution
Recognising the potential for further growth, we assisted Slick Gorilla in expanding their territory reach. Leveraging the biggest digital marketing platforms, we managed the successful launch of their digital presence in the European Union (EU) as well as further US expansion, amplifying their brand awareness and customer base in these new markets.
Multi-Channel Advertising Strategy: To achieve the desired growth and efficiency improvements, we devised a comprehensive digital marketing strategy, incorporating various advertising platforms. This strategy included:
- Facebook Ads: By creating highly targeted and engaging ad campaigns on Facebook, we helped Slick Gorilla reach a broader audience, driving both brand awareness, conversions and excellent ROI.
- Instagram Ads: Capitalising on the visual nature of Instagram, we used a range of eye-catching content (including a blend of high-production value, UGC and graphic images) and effectively utilised the platform's advertising features, resulting in higher engagement rates and increased customer acquisition.
- TikTok Ads: To tap into the younger, trend-savvy demographic, we crafted dynamic and creative TikTok ad campaigns that resonated with users, boosting Slick Gorilla's brand presence on this rapidly growing platform. Helping grow there presence on the platform, and boosting UGC content as a result.
- Google PPC: Through a carefully managed Google Pay-Per-Click (PPC) campaign, we leveraged AI learning, optimised keywords, ad copy, and bidding strategies to maximize visibility, click-through rates, and conversions, while minimising costs.
Results
Throughout our collaboration with Slick Gorilla, we're proud to have contributed to their accelerated growth and improved efficiency metrics. By leveraging a diverse range of advertising platforms and executing targeted strategies, we've helped the brand make significant strides forward, achieving impactful growth while simultaneously enhancing their ROAS and CPA metrics.