The reason you should be blogging for your business
If you own a business that has an online presence, then chances are that you have been told, read somewhere, or simply just realise that a blog is something that you should have. The trouble is, when you run a business, time always seems limited, which means that setting up, then writing, your blog is pushed to the back of the list.
If you own a business that has an online presence, then chances are that you have been told, read somewhere, or simply just realise that a blog is something that you should have.
The trouble is, when you run a business, time always seems limited, which means that setting up, then writing, your blog is pushed to the back of the list.
Well, we think that you should be moving it right back up again. So much so, that we have put together the reasons why you should be taking the time to blog for your business, all to inspire you to get blogging for yourself.
They’re a subtle way to advertise
We all need to advertise our business in order for it to get anywhere, however the last thing that you are going to want to do is to end up making your customers feel that they are having it shoved down their throats.
Blogs are a subtle way to advertise yourself.
Your marketing efforts are somewhat a byproduct of the overall blog, which means that your customers don’t feel that they are having your message forced upon them, yet you are still managing to get it across.
You can ensure that you’re seen as an expert
We all like to think that people will see us in experts in what we do. Whether that be selling particular products or offering a service.
One way to really ensure that you are seen as an expert, is to make sure that you blog. Blogs are your chance to showcase all the things that you know, all the things that you can offer and do.
Which means that the people who read your blog are going to know where to go when they need your particular product or service.
They bring traffic to your website
Having a website is important, it is your chance to show what you can do, give your customers more information and promote your offers, promotions, products and services.
This means that you are going to want to bring in as many people as possible to your website.
One way to make sure that you bring as much traffic as possible is to post a blog, this will then come up on search engines (even more so if you pack it full of keywords, making the most of SEO, to get your rank up), which will bring more and more people to your website.
Blogs help your customers to engage with you
Not only do we want to engage with our customers and potential customers, we also want them to feel that they can engage with us.
One way to ensure that this communication channel is open is to create a blog, with a place that they can leave comments.
This helps them to feel that they have been able to get their point across, as well as what they have to say is valid and important.
As you can see, blogging is something that you should be making the effort to do. Plan in some time to blog and flex your creative juices, you may be surprised by just what it can do for you.
So, as I’m sure you are all aware by now, Instagram is testing a new version of the platform whereby ‘likes’ will no longer be shown. Adam Mosseri, the Head of Instagram says the change aims to make the platform a “less pressurised environment” in order to make Instagram feel less “like a competition”.
It’s been two months since I began working for Adventure Digital, and what a two months it’s been! It was always my goal to work in a digital role and to finally be in a position I love is a great feeling.