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The Psychology of Colour in Branding

Your brand is something that is incredibly important for your business. It is your stamp, it is the thing that people will recognise you for, that they will think of when they hear your name and they will remember you for.

Your brand is something that is incredibly important for your business. It is your stamp, it is the thing that people will recognise you for, that they will think of when they hear your name and they will remember you for.

You are likely to spend a considerable amount of time on your brand, thinking about how it looks, but one thing that you might not realise that you need to give some careful thought to is its colour.

Colour is vital to your branding, in fact, there is actually a branch of psychology that people learn which is called colour psychology, the study of colours and the effect that they have on the behaviour of humans.

So, which colours are the ones that you should be looking out for and how can you use them?

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The Psychology of colour in branding

The best place to start when it comes to the psychology of colour in branding is to look at some of the most popular colours which are likely to be used and what their perceived meanings could be.


Blue is possibly one of the most positive colours out there, if you use this in your branding then you are not only going to create a feeling of calmness and serenity, but you will also make sure that your target audience feel that you are secure, trustworthy and a responsible company too.


If you are looking for a powerful colour then you need to red, red may be seen as aggressive, but used in the right way it can bring feelings of passion and energy to what you are trying to promote.


Yellow is a bright and vibrant colour, therefore it is incredibly useful if you are trying to gain attention, perhaps for a sale or promotion.


Branding that has purple touches are going to create feelings of sophistication, usually because it is linked to royalty. Purple can really help if your brand is luxurious or high end it definitely creates this feeling.

How to work those colours in

It is one thing to understand the different feelings that colours can create in your customers, however, you also need to understand more about how to work those colours into your brand.

You should only ever use a particular colour scheme if it is appropriate for your business and for the message that you are trying to communicate.

Not only this, but it should be able to appeal to your target audience too.

Another important consideration is that the colour that you choose is consistent with the brand, that it will strengthen your place in the market and make sure that rather than blend in, that you can actually stand out.

Colour is so much more important than you may realise, so, when it comes to creating the perfect brand for your business, make sure that colour is at the forefront of your choices.  

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