Did you know that social media is more than just a way of communicating with your friends, or posting pictures of your cat? Well, if not… listen up!
If you are a business owner, social media is an incredibly useful tool that you can use to communicate and engage with your customers. The specifics within the Ads Manager allows you to effectively, and efficiently target your audience in comparison to other marketing methods.
In recent years, social media has grown and developed from the basic format we used to know.
The new additions have made things even better for businesses – great news!
Facebook Ads is one of those features, and as much as it’s a fantastic tool for your business, some businesses find the system intimidating. We understand this, and we are here to help.
Although Facebook Ads have various options that you need to consider, the truth is, once you are familiar with the platform, it isn’t quite as overwhelming as you may think.
To get you started, we have put together our beginner’s guide to Facebook Ads:
Always start with a strategy
Before you even start to think about looking at Ads Manager, you need to take the time to develop your strategy. Without a strategy you aren’t going to get anywhere fast. You need to first understand what elements will give you the best results.
So, what do you need to think about in your strategy?
You need to think about what you are promoting, who you are targeting and your end goal. From this you will be able to develop a campaign.
Once you have your strategy figured out, we can promise you that everything else will start to fall into place.
Think about the objective – what do you hope to achieve?
Facebook is designed to help you optimise your ads. The optimisation feature will consider the objectives that you have put in place for your business.
There are a number of objectives that are open to you on Facebook Ads, such as:
Which objective you use in your Facebook Ad, will ultimately depend on your business and your goals. Therefore, each business will have variations; even if operating in the same industry.
Who is your target audience?
Once you know what you want your Facebook Ad to do, it’s time to start thinking about who you need to target in order to get the best results. Within the ad platform, there are a number of options available.
You can choose custom audiences (which is a specific email list or social media list), lookalike audiences (who replicate qualities from your custom audience), demographic targeting, location targeting and of course, interest and behaviour targeting.
This is a vital element to consider when setting up your Facebook Ad. It goes without saying that you will achieve the best results by targeting your customers as specifically as possible.
Budget is key
The last thing to think about when setting up your Facebook Ad is your budget. You don’t want to overspend, but you want to achieve some great results.
You can set a daily budget, or a budget that fits with the lifetime of your campaign. We recommend that you keep the budget lower to start with – you can always increase the budget afterwards.
The final stage also involves thinking about how often you want your ads to post, and of course, the time of day that is going to work best for your business – when is your target audience online?
As you can see, Facebook Ads are not as terrifying as you think they may be. If you take the process one step at a time, and think carefully at each stage, you will be able to successfully engage with your target audience and reap the benefits of the Facebook Ad!
Interested in keeping up with the latest with Team AD? Give us a follow on our socials! You can find us on: on Instagram, Facebook and Twitter.
So, as I’m sure you are all aware by now, Instagram is testing a new version of the platform whereby ‘likes’ will no longer be shown. Adam Mosseri, the Head of Instagram says the change aims to make the platform a “less pressurised environment” in order to make Instagram feel less “like a competition”.
It’s been two months since I began working for Adventure Digital, and what a two months it’s been! It was always my goal to work in a digital role and to finally be in a position I love is a great feeling.