At Adventure Digital, we speak to a lot of businesses. It’s our job, and we love it. When speaking to these businesses, one thing is apparent: many of them don’t see Twitter as a business tool. They aren’t aware that creating an account could be in any way beneficial for them, but we’re here to tell anybody who thinks this, that Twitter can be great!
At Adventure Digital, we speak to a lot of businesses. It’s our job, and we love it.
When speaking to these businesses, one thing is apparent: many of them don’t see Twitter as a business tool. They aren’t aware that creating an account could be in any way beneficial for them, but we’re here to tell anybody who thinks this, that Twitter can be great!
In the latest Hootsuite report, the estimated total advertising audience on Twitter is 13.6 million in the UK alone. Perhaps if more business owners knew this, Twitter would be taken more seriously.
Twitter is a platform for businesses to start conversations, drive traffic to their website, and become a member of communities. It can be especially useful for B2B business, as many professionals use Twitter.
So, if you’re sat there, reading this, thinking about how you could leverage Twitter and get your business out there, we have some advice for you.
It’s free to set up a Twitter account. And, with a potential total audience of around 320 million users, why wouldn’t you at least give it a go?
It’s a platform that gives you more credibility when used correctly. And, when a business is active across all channels, it makes it easier for a potential customer to find you.
Over 500 million Tweets are sent per day: people are seeing information, engaging in conversations and exploring interesting links and articles.
It’s also a form of real-time communication. When there’s a popular TV series airing (think Love Island) the watchers are Live Tweeting, and so, becoming part of an online community.
Many businesses have started to leverage this kind of popularity. Missguided received a 40% hike in their sales during the time of Love Island due to its product placement and online campaign showing what the girls in the villa wore. Most items worn by the Islanders increased in sales by 500%.
Yes, this is a drastic example - small businesses don’t have the budget for this. But, if you can get involved in these conversations your brand will see exposure: it’s an opportunity.
Twitter allows you to step outside of your usual circle.
You can start building connections. perhaps start by reaching out to other small businesses locally.
You can create connections by getting involved with local Twitter hours – have a look when yours take place. Everyone is there for the same reason as you, so reach out and get talking!
Perhaps your brand would benefit from finding brand advocates or micro-bloggers? Well Twitter is your place.
Content you can post on Twitter
Twitter allows you to make polls and votes which can be a great way to interact with your audience. Whether its to do with your products and services, or jump on trends and current matters.
Again, using the Love Island example, if you asked “Who is your favourite Islander so far”, with the hashtag #LoveIsland – the audience would be able to discover your tweet and get involved with your poll.
It can allow you to understand people’s opinions, and it’s a way to get them involved rather than focusing on likes and retweets.
The importance of curation
There is so much potential content out there, just waiting for that friendly retweet. Not only is curating content a good way to build up your Twitter connections, but it shows your audience your interests, and your personality.
Maybe somebody has mentioned you on Twitter, reviewing your product or service – build up credibility by giving it a retweet and a comment. Maybe using GIF’s to thank them.
When you regularly retweet and comment on other people’s tweets, your brand gets exposure and you build a strong Twitter profile.
We all know that trust is hugely important to any audience. From TripAdvisor to Facebook reviews, people are checking out businesses before visiting or purchasing products. So the more platforms you can have that robust presence on, the better.
The way the customers now interact with brands online has given rise to the increase of brands now using Twitter for customer support. It's essentially an extra channel that allows free-flowing interactions, in a friendlier environment.
It is commonplace now that people with a negative customer experience of a brand share their honest opinions with their Twitter peers. Being active online enables you to monitor these situations, and offer a resolution, or your brand could be being tarnished without you being aware of it.
Brands are being clever with it too. They're being fun with their methods of interaction, and customers are liking it – hence the growing popularity.
Other potential customers may see these interactions, like your personality and begin interacting with you them themselves; perhaps giving you a follow, and becoming a customer later on.
It shows you are responsible, and care about your customers, which is of course appealing.
Show your knowledge
People go on to Twitter to discover. So, let them discover you.
Show how knowledgeable you are in your industry, perhaps adding links to your online blogs – this will drive traffic to your website.
Did you know that 47% of people that visit a Twitter profile also visit the website that’s linked to the profile? Yep.
As you can see, there is a range of different ways you can use Twitter to increase your businesses effectiveness online. We think businesses should make the most of any free channels that get you closer to your customer… so give it a go!
If you’d like to speak to one of our team about using Twitter for business, then be sure to contact us. And, if you don’t have the time in your busy day to prioritise social media, our management packages can help you along the way to social success.
So, as I’m sure you are all aware by now, Instagram is testing a new version of the platform whereby ‘likes’ will no longer be shown. Adam Mosseri, the Head of Instagram says the change aims to make the platform a “less pressurised environment” in order to make Instagram feel less “like a competition”.
It’s been two months since I began working for Adventure Digital, and what a two months it’s been! It was always my goal to work in a digital role and to finally be in a position I love is a great feeling.