Social Media

How to hashtag properly

Most people these days know what a hashtag is and how to use them in the context of social media. In fact, there are probably more people who know how to use hashtags on social media than know what they were used for pre-Twitter.

Most people these days know what a hashtag is and how to use them in the context of social media. In fact, there are probably more people who know how to use hashtags on social media than know what they were used for pre-Twitter.

Most commonly used on Twitter and Instagram, pop a ‘#’ in front of a word or phrase without punctuation, and people can search on that ‘tag’ to find post.

Suddenly you are linked to countless relevant nuggets of content. Meaning people who don’t already know you or your business can find your posts.

So if it’s that simple, what might you be doing wrong? here are a few tips to help you out:

Be timely.

Things move quickly in the world of hashtags. Trends come and go. So if you’re not quick, you could miss a valuable opportunity.

Remember, your hashtag is linked to the time of your post, not the time of the tag. So there is little use going back to old posts and adding new hashtags to them.

That being said, don’t just jump on any old trend. If it’s not relevant to you, or who you want your audience to be, then why post about it?

Your audience are savvy. They will spot irrelevant news-jacking, and quickly identify it as cheap tricks for new followers. It looks desperate.

Don’t overuse hashtags

Speaking of looking desperate. Don’t overload your posts with too many hashtags. Again, your audience will see what you’re doing and it will not be looked upon kindly.

IF you do want to take advantage of multiple hashtags, try spreading them out. Use one or two in the copy of your post rather than tacking them all to the end.

Or if you’re on Instagram, put your tags in the comments. It won’t show as part of the image text, and if you get a number of comments on your image, it will quickly hide the tags. But they’ll still be there, working their magic.

The most important thing though, DO NOT get caught #using #hashtags #for #every #other #word. It makes your posts difficult to read, again it looks desperate, and people will dislike you for it.

Popular hashtags vs niche hashtags

Popular hashtags reach the largest audience, but due to the number of people using them, your posts will get lost in a sea of other users.

They also disappear into the abyss of previous posts quickly, as the timeline moves along so fast.

Niche hashtags on the other hand will be around for a lot longer, only for a smaller audience.

This is not necessarily a bad thing. Because, as long as you’re selecting relevant hashtags, these will be incredibly relevant people seeing your posts. Making them high quality engagements.

For this reason, I like to mostly use niche hashtags, with the odd popular tag sprinkled in for good measure.

The most important thing is that the hashtag you use should be relevant to your post, as well as the audience you wish to attract. So know your purpose!

In most cases (especially when using social media for marketing), it is better to have one quality engagement than a thousand meaningless views or likes.

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