As a business owner there are so many things you need to prioritise, and sometimes, not enough hours in the day.You know that reputation management is one of the most important thing you need to focus on, but sometimes it can get swept to the bottom of the pile.
As a business owner there are so many things you need to prioritise, and sometimes, not enough hours in the day.
You know that reputation management is one of the most important thing you need to focus on, but sometimes it can get swept to the bottom of the pile.
With a bad reputation, or no reputation at all, you are going to find securing those vital customers even harder. This is why reviews are so important.
In today’s digital landscape, reputation management doesn’t just mean in the ‘real world’; we must think about the online world.
A simple look at a search engine, and you will find that leaving a review has never been easier for your customers – so why aren’t you utilising this feature?
Even though the ease of reviewing has developed, there are still some customers who are not leaving reviews. And, for business owners, this could mean missing out on positive reviews for your business, which will in-turn generate new customers.
So, what can you do, and how can you ensure that you get more Google reviews for your business?
We want to make this easy for you (you can thank us later!) – please find our top tips below:
All you have to do is ask
Now, we know this sounds obvious, but one of the best ways to try and generate as many reviews as possible for your business is to ask for them.
Many customers wouldn’t think to leave a review (unless they have an awful experience and want to warn everyone about it of course).
Customers who have had a positive experience with your business would more than likely recommend your business via word of mouth; when they’re having a coffee with their friends or in daily conversations at the office.
This is great, but an online review would give your business a strong presence, and help build your reputation.
Top tip – If you are not sure how to ask, you could make it a little more subtle by adding a request for a review on your email signature, or perhaps on order confirmations that you send out to your customers.
At the end of the day, the worst anybody can say is no… so give it a shot!
Make the process personal
We all love being made to feel that we are special. This also applies in a business setting, so think about your customers, and how you want them to feel after each communication with you.
If you want to encourage people to leave reviews for your business then you should try and make the review process as personal as possible. Your communications become more memorable when they speak directly to the person.
Goodbye “Dear customer”, or “To our clients”, and hello to “Good afternoon Emma, and thank you for your recent purchase!”…
Of course, drawing up unique and personal emails can take time, but we can assure you that the conversion rate that comes with this effort is definitely worthwhile!.
Keep it simple
If your review process is difficult or takes too much time, then people are never going to want to leave one.
If you want to make sure that you have as many reviews as possible, then the process needs to be simple. Otherwise, you could end up losing people along the way.
Nothing is ever too simple – remember that!
Incentivising your customers to leave a review
Want to boost your Google reviews? Then why not offer your customers an incentive for leaving a review.
It doesn’t have to be some grand gesture, sometimes a small 10% discount is all it needs to be. Or if you run a coffee shop. a free coffee on your next return!
This simple ‘thank you’ is a great way of encouraging people to share their experiences of your company.
Reviews, whether they are on Google, on a specialist review website, or perhaps on your own website are so important!
Not only do they show your customers what you can do for them by building a strong reputation, it illustrates why they should choose you over your competitors.
What is differentiating you from your local competitor? Maybe it’s your devotion to cleanliness, or your superior customer service skills – you need to share this with potential customers!
We believe that you should always keep reputation management, as well as encouraging reviews at the forefront of your business.
In today’s competitive world, it isn’t enough to be good – people want to see real value. At Adventure Digital, we care about helping businesses.
Our aim is to provide you with useful tips to help you along the way. We are always up for a chat, and are happy to meet with you for a coffee regarding anything you see us posting about, or doing!
So, as I’m sure you are all aware by now, Instagram is testing a new version of the platform whereby ‘likes’ will no longer be shown. Adam Mosseri, the Head of Instagram says the change aims to make the platform a “less pressurised environment” in order to make Instagram feel less “like a competition”.
It’s been two months since I began working for Adventure Digital, and what a two months it’s been! It was always my goal to work in a digital role and to finally be in a position I love is a great feeling.