In an increasingly digital marketplace, the business card has been put into question. With social media and LinkedIn now being used by professionals, people have wondered if it’s even worth purchasing business cards anymore. Well, at Adventure Digital, we believe that they have never been so important!
In an increasingly digital marketplace, the business card has been put into question. With social media and LinkedIn now being used by professionals, people have wondered if it’s even worth purchasing business cards anymore.
Well, at Adventure Digital, we believe that they have never been so important!
The truth is, people still value a personalised approach. They want to see more than your social profiles. A business card acts as a reminder of meeting a person.
When you pass your business card to somebody, and they put it in their pocket or bag, they could come across it in a few weeks. And baaaam - an email from them.
Creating long-lasting business relationships is an important element of business success. So when meeting new people, having a physical business card to represent yourself is a nice touch, and it makes you memorable!
We love branding, and a business card is part of your personal brand.
Things to consider: How do you want to be perceived? What will your business card say about you?
Here’s our method on how to create a memorable business card:
Consider the first impression:
Your business card should leave an instant impact.
It should immediately tell someone about you. It should show why you’re different to competition, and it should capture your values.
Are you a professional, clean-cut person? Or are you a playful person in the creative industry?
What to include: keep it simple!
- Your name
- Your business name
- A website
- What you do - your job title
- Your contact details - email & phone number
You don’t need to over-complicate a business card.
When you try to fit every bit of information about yourself, or your business, not only does it just not look great, it distracts from the main points.
Hopefully, in the initial meeting, you would have explained your business and what you do, so it doesn’t need to take up space.
Remember the power of blank space. As with any design, it can be used to draw the reader into the key elements.
Make it fun…
Your business card doesn’t need to be black and white, or be the standard rectangle shape... unless you want it to be, or it represents your brand of course.
There are some amazing printing companies offering a wide selection of options to make your business card stand out.
Check out Moo! They have selections including a range with a coloured seam (super cool), a range made from recycled t-shirts, gold foil options, and even mini business cards.
The key here, is to consider what the choice says about you.
If you are a lawyer, or an accountant, you’d probably stay away from having an O.T.T. business card, with bright colours and gold embossing, however you would pay extra for a high quality finish.
If you work in the creative industries, you can think outside the box, and have fun with it!
Consistency is key
Making sure your brand has consistency is crucial.
Once you have your brand on-point, it becomes easier for people to recognise you.
If your business cards look completely different to your website and social media, it becomes harder for this process to happen.
Incorporate the logo, colour palettes and font as an easy way to ensure a consistent brand. You want the process of remembering you and your business to be as streamlined as possible, or you could risk losing possible business.
Remember - keep things simple … simplicity in a world of in-your-face design speaks for itself.
If you’d like any advice on branding, we welcome your questions!
Our creative services can help you with your business brand, or your personal brand!
From logo creation, brand development, to branding workshops; you can view our full range of services here.
So, as I’m sure you are all aware by now, Instagram is testing a new version of the platform whereby ‘likes’ will no longer be shown. Adam Mosseri, the Head of Instagram says the change aims to make the platform a “less pressurised environment” in order to make Instagram feel less “like a competition”.
It’s been two months since I began working for Adventure Digital, and what a two months it’s been! It was always my goal to work in a digital role and to finally be in a position I love is a great feeling.