5 Ways to Gain New Clients

As a Freelancer, gaining new clients is a crucial element to business success - no matter what industry you work in. It goes without saying, that without a flow of new work, you are at risk of harming your business, and having to go back to the 9-5!

As a Freelancer, gaining new clients is a crucial element to business success - no matter what industry you work in. It goes without saying, that without a flow of new work, you are at risk of harming your business, and having to go back to the 9-5!

Even if you feel you have a decent amount of clients to keep you going, there are going to be times when you would regret not being proactive and securing now ones. It becomes even more important if you work without signing contracts for continued work.

At Adventure Digital, we value the entrepreneurial spirit, and we’ve done it ourselves, so we want to help you.

Creating new relationships, and putting yourself out there are among the ways you can continue to get freelance project, but we’ve created our top 5 ways to get more freelance work:

Create a portfolio

If you’ve worked on past projects, then you already have examples of your work that you can show in order to gain new clients. More often than not, when you speak to potential customers they will want to see any past work you’ve completed.

And, why shouldn’t they ask? It builds credibility and trust. It’s for their own piece of mind - in today’s digital age, we do it when we go to restaurants and spend small amounts of money by using Tripadvisor, or checking their ratings on Facebook; so when people want to hire your services they will want to see what you can do!

Put together your pieces in a way that shows you are, and what you do in a way that is highly visual, and creative. What makes your work stand out from other people in your industry?

If you haven’t got a big range of examples, why not make some?

You could go to local businesses and offer reduced rates for your services in order to start building a strong portfolio.

Put yourself out there

Now that you’ve created your portfolio, and it’s ready to be shown to the world, you need to consider self-promotion.

To some people this sounds scary. It doesn’t come natural to everyone, and that’s okay - but it is an essential part of freelance life. You’ve worked hard to get where you are today, so people should know about it!

It’s no secret that social media has quickly become one of the best free tools to freelancers and the self-employed. It can act as a digital portfolio; showcasing your work, and building a community of like-minded people in your industry.

If you consistently use social media to show your personal brand, and what you can offer (without the hard sell) then the benefits are great!

Take Instagram for example, it has 1 billion monthly users so the potential market is huge. Don’t miss out by thinking social media isn’t important for either you or your industry, because the truth is, it is!

Setting yourself up on Instagram and Facebook as a business page allows you to create a professional profile, and it allows you to access a range of benefits.

You can see analytics, such as: when your audience is online, when the best time to post it, and how well your posts are performing. This allows you to create content that works for them, depending on what you’re seeing using this tool.

Top tip - Take a look at what people in your industry are doing online - get some ideas of how they are showcasing themselves. What is working well for them, or what isn’t?

Working out a pricing strategy

It is essential that before you start trying to gain new clients, you know what you charge.

If you are new to self-employment, or work in the creative industries, it can be hard to put a price on what you do. Will you charge per hour? Will you have a set day rate?

Discover what people in your local area are charging, and have a think about how you compare with them. Is your quality or service delivery better? Do you use more expensive materials?

Remember when deciding your price that you shouldn’t copy people’s prices. Work out how much it costs you in regards to time and materials, and be fair to yourself.

It can be easy to fall into the ‘imposter syndrome’ trap, where you start to question whether you’re worth it - but you are! These people are paying you to do something they can’t do themselves, or they don’t have time to do. You are taking away a pain point from them!

If you go in with a price that’s too low, people will wonder why. It gives the impression that you are too new, and you may not be as good as your other competitors down the road. So don’t harm your reputation by under-pricing!

Reviews are important

Once you’ve started to work on some projects, and you’ve received good feedback in person, you need to utilise this opportunity. You’ve done a great job so you need to let others know!

Asking clients for reviews can seem a little daunting at first, but if you’ve made them happy, of course they won’t mind writing a line or two for you, or rating you on Facebook.

All you have to do is ask, and the worst thing that can happen? They say no, and then you carry on with your day.

Reviews are another way of building that much-needed credibility, especially if you’re just starting out. If people google you, and see nothing about you, then the chances are they will look for other people in your area.

Network, network, network…

Networking events are a great way to put you in a room with potential clients. Meeting new people opens new doors, so why waste an opportunity?

Check out your local networking events - there could be some for your specific industry, or ones before and after working hours.

Not only are these people potential clients, if they know you, they are likely to mention you if somebody needs some work done.

Start those conversations by thinking about what you can offer to them, and not what they can give you. This gets your relationship off to a good start, and it makes you more memorable.

Networking is also a great confidence builder - something you need to practice as a freelancer. If you don’t believe in yourself, then how do you expect others to believe in you?

At Adventure Digital, we are always open to meeting new people. So, if you fancy a chat, then contact us!

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