Google Ads for Startups: Why Bootstrapping Doesn't Mean Missing Out

Google Ads
Posted on
August 26, 2023
Google Ads for Startups: Why Bootstrapping Doesn't Mean Missing Out

Hey, startup hustlers and caffeine-fueled founders! Today, let's talk about Google Ads for startups. That's right, I'm looking at you, scrappy entrepreneurs with aspirations of conquering Google - it can be done! 

Why Google Ads Are Within Reach

The common misconception is that Google Ads are expensive—out of reach for startups operating on a shoestring budget. But as someone who's been through the trenches (and lived to tell the tale), I can assure you that Google Ads are an investment you can't afford to ignore.

The Magic of Google Ads: A Case Study

Let’s get real with some data. We recently worked with Slick Gorilla, a modern men’s hair styling brand, to scale their digital presence. When they first contacted us, they were sceptical about Google Ads. “Isn’t it for the big guys?” they asked. 

We took that as a challenge and rolled up our sleeves. Fast forward three months, and Slick had a 55% increase in online sales, a 40% reduction in cost per acquisition, and their ROI multiplied. So yeah, Google Ads work, even if you're not a billion-dollar unicorn yet.

The Nitty-Gritty: Keywords, Bidding, and Budget

Diving into Google Ads without a strategy is like going to Vegas and putting all your money on red—it’s risky, and there’s no guarantee you’ll win. Start with keyword research. What are your potential customers searching for? 

At Adventure Digital, we specialise in this. We develop a set of long and short-form keywords uniquely tailored to your brand. For example, with Spruce, an eco-focussed cleaning brand, we focused on phrases like "eco-friendly cleaning products," "natural cleaning solutions," and "sustainable home care." 

Audience Segmentation: The Unsung Hero 

Once your keywords are sorted, the next step is to target the right audience. Your ads need to reach the people who are most likely to convert—those genuinely interested in your offering. Segmentation allows you to create more personalised, effective campaigns. And let me tell you, personalised marketing is where the money is at.

Monitoring and Optimisation

Launching your Google Ads is not the end; it’s just the beginning. Real-time data tracking and optimisation are crucial. We continually tweak our clients' campaigns based on performance metrics. This means refining keywords, adjusting bids, and experimenting with different ad formats.

Google Ads vs. Organic: Why Not Both?

You might be thinking, "Why Google Ads when I can optimise my site for SEO?" Great question, intrepid entrepreneur. But why limit yourself to one when you can have the best of both worlds? Organic search is a long-term game; while you're waiting to rank, Google Ads provide instant visibility. It's like having your cake and eating it too, except the cake is customer reach, and who doesn't want more of that?

Demystifying the Google Ads Auction

Alright, let's chat about the auction system behind Google Ads because, yes, it's an auction, but no, you don't need a paddle. Your ad's placement depends on your bid amount and Quality Score—a metric Google uses to measure the relevance of your ad. Confused? Think of it as the "coolness" factor—the cooler (read: more relevant and high-quality) your ad, the better its placement. In our work with Awake Organics, another fantastic brand we’ve partnered with, understanding this auction model was crucial to their campaigns. We optimised their Quality Score by honing their keywords, ad copy, and the results. Let's just say they were awake to a pleasant surprise.

Mistakes to Avoid

Let me save you some trouble and tell you what NOT to do. Do not—I repeat, do not—set up your Google Ads and then forget about them. This isn't a Ronco Rotisserie; you can't just 'set it and forget it'. You have to watch them, just like you would with a temperamental sourdough starter. Ignoring your campaigns is a recipe for wasted money and missed opportunities.

Why Adventure Digital? 

At Adventure Digital, we've successfully managed Google Ads for a range of clients, from femcare brands to tech startups. Our secret sauce? A blend of industry knowledge, expertise in Google's ever-changing algorithms, and a dash of that startup hustle. We make your Google Ads budget work for you, not the other way around. 

Don't Go It Alone

Feeling overwhelmed? Don't sweat it. Google Ads may seem like rocket science, but you don't have to be a NASA engineer to get it right. If you need help figuring out where to start, or if you've started but hit a wall, Adventure Digital is here to help you scale those heights. You focus on what you do best—running your startup—while we handle the Google Ads wizardry.

So, Should Your Startup Invest in Google Ads?

The million-dollar question—or maybe for a startup, the thousand-dollar question. Should you invest in Google Ads? The short and sweet answer is yes. And not just a 'we'll see' kind of yes, but a resounding, capital 'Y', 'E', 'S'. With the right strategy, Google Ads can propel your startup into the limelight, drive conversions, and boost revenue. If you're still not convinced, reach out. We love talking shop.

Concluding Thoughts

So there you have it, folks—your roadmap to leveraging Google Ads for your startup. Whether starting or looking to scale, Google Ads should be a part of your digital marketing strategy. Remember, in the digital realm, the only constant is change, so staying ahead of the curve is crucial. 

And hey, if you have questions or thoughts or want to share some startup war stories, my digital door is always open. Keep adventuring, digital wanderers!


I hope you found this blog both entertaining and insightful! Feel free to get in touch with any questions or feedback. Cheers!